I held off as long as I could, but I finally got Cubehero a logo! I was looking for a logo with a unique silhouette that speaks to openness, simplicity, and collaboration.
How do you work with designers to get a logo that you’re satisfied with? To start, pick a designer whose portfolio you like. Not all designers are able to produce a design style that you necessarily like.
Second, feedback and communication are important to working with a designer. You need have the vocabulary to be able to express why you like a design and why you don’t. For most of us, our schooling didn’t teach us to talk about visual design the way it taught us how to read and write. But it’s not too late to catch up with the basics. I’d recommend a book called Design for Non-Designers. Despite its ironic book cover, it’s a great start to being able to talk about design.
Lastly, know very clearly, what values and emotions you want your product to convey. Know what your company and your product stands for and use that as a baseline. Don’t just copy someone else’s look and feel. The baseline will help you compare a design you’re currently looking at with other designs. You won’t need to know exactly how to correct it–that’s the designer’s job. But you’ll need to be able to evaluate how close a certain design gets to the values and emotions you’re shooting for.
For Cubehero, we know that 3D printing democratizes the creation of objects in the world around us. We believe in the need for versioned collaboration on 3D printable models to multiply the creativity and innovation in us all to make things we never imagined could exist before. Hence, we were looking for openness, collaboration, and simplicity.
Well, enjoy the new logo, and let me know what you think!